“Going” Back to School is Far from Normal: Its Impact on Advertising
Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?Read
Consumer Industries Whose Advertising Went Dark During the Pandemic
Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.Read
Which Consumer Industries are Bringing Their Advertising Back?
While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.Read
The Facebook Boycott—Did Advertisers Move Their Dollars?
In July, many advertisers paused spending on Facebook. The campaign did not have a significant impact on Facebook’s revenue—but did those advertisers divert those dollars elsewhere?Read
How are consumer industries reacting to surging COVID-19 cases?
Consumer industries have had different responses to the rising number of COVID cases. Here are the industries most impacted.Read