Momentary B2B Ad Spikes Return to Normal

Over the last two months, we've seen the B2B verticals that initially shot up in ad spend return to normal levels. We dive into the initial spike and why they've come back down.

Read

Will A Boost In Domestic Travel Change Tourism Advertising?

Americans are itching to travel again despite health risks. With international borders closed, many will be planning domestic trips. Which advertisers are already responding?

Read

Checking In On Streaming Ahead of HBO Max Launch

When the pandemic hit, digital streaming ads surged. Now, we check back in on the ad numbers to see what’s going on in light of the HBO Max launch.

Read

Will Luxury Automakers See A Sales Rebound Soon?

Luxury carmakers seem prepared for a rebound as the economy reopens. What have their ad numbers been the last two months and how have they shifted their creative approach?

Read

Beauty Industry Proves Its Resilience Amid COVID-19

Despite being alone at home, consumers love their beauty products. Here, we break down what that means for the beauty industry and its ad numbers.

Read

How COVID-19 Impacts Video Game Advertising

Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.

Read

How COVID-19 is Impacting Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

Read

Breakfast Cereal Advertising is Up

This month, General Mills and Kellogg’s are working at full capacity to get their products into stores where sales are spiking. MediaRadar analyzes what breakfast ad spend looks like in times like these.

Read

The Kids Are Stuck at Home: Toy and Video Game Advertising Are Up

The whole family is at home and parents need to work. How are parents getting emails sent with children right next to them? The answer might be new toys and video games. MediaRadar takes a look at how toy companies are responding with their ads.

Read