Beauty Industry Proves Its Resilience Amid COVID-19

Despite being alone at home, consumers love their beauty products. Here, we break down what that means for the beauty industry and its ad numbers.

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How COVID-19 Impacts Video Game Advertising

Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.

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How COVID-19 is Impacting Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

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Breakfast Cereal Advertising is Up

This month, General Mills and Kellogg’s are working at full capacity to get their products into stores where sales are spiking. MediaRadar analyzes what breakfast ad spend looks like in times like these.

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The Kids Are Stuck at Home: Toy and Video Game Advertising Are Up

The whole family is at home and parents need to work. How are parents getting emails sent with children right next to them? The answer might be new toys and video games. MediaRadar takes a look at how toy companies are responding with their ads.

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Professional Sports are on Hold: Now What?

Professional sports are suspended due to coronavirus, leaving a void of content for sports broadcasters. While we don't know how everything will unfold, we can look at past advertising numbers to get a sense of the impact.

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How Many Ad Dollars Are at Stake with Coronavirus?

While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.

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Travel Industry Starts to React to Coronavirus

The travel industry was one of the first industries to be impacted by COVID-19. MediaRadar shares insights on how travel firms have responded quickly with changes in ad spend.

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Are Traditional TV Ads Really Getting Shorter?

MediaRadar now highlights yet another way the fast-paced world of digital marketing has impacted traditional ads: TV commercials are getting shorter.

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