12 Ads ‘til New Year: 12 New Advertisers in 2020

This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries.

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How’s Snapchat Doing in 2020?

Snapchat is navigating 2020 well, resulting in increased engagement. How did changes impact top brands and advertising categories?

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Consumers love streaming: How much overlap is there between OTT and digital ad spend?

Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.

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How many advertisers are on OTT, but not TV?

As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?

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OTT for Consumer Advertising: A Panel Wrap-Up

Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.

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Political Ad Spend Jumps to New Heights in the Final Month of Election Season

It's election day eve. How much did campaigns spend this year and across which formats?

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Halloween Retailers Aren’t Spooked, but Ad Spend is Down

With Halloween just a week away, we take a look at how consumers are approaching Halloween and how ad spend has changed this year.

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A Very Weird Start to the Fall Season for TV

Even though society is getting back to normal, the Fall TV lineup is looking strange. What does this mean for advertising?

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OTT & TV Anywhere Sneak Peak

MediaRadar will soon be launching OTT & TV Anywhere. Here's a sneak peak of the OTT trends we will soon be sharing.

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