“Going” Back to School is Far from Normal: Its Impact on Advertising
Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?
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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.
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Consumer Industries Whose Advertising Went Dark During the Pandemic
Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.
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What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
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Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?
COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?
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Sports are back, but are the advertisers?
Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?
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How the Pandemic is Impacting AdTech
AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.
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Where are B2B Event Dollars Going?
B2B companies are reallocating their event dollars to digital marketing—but across which channels? Read about the latest trends here.
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Which Consumer Industries are Bringing Their Advertising Back?
While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.
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