How the Fourth of July Presented a Turning Point in Pandemic Advertising
This fourth of July was one of the first major American holidays in which most people were vaccinated. How did brands advertise differently?
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Restaurant Supply Chains are Unstable: B2B and B2C Spending are Going Different Directions
There is no simple ‘on’ switch to get a supply chain up and running again. As B2B restaurant suppliers scramble to process goods, we're seeing the strain impact advertising numbers.
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Consumers are ready to travel—the industry is still playing catch up
Travel is experiencing a rapid rebound, but it's hard to keep up with consumer demand. Has ad spending returned just like passengers have?
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The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
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Native Advertising From B2B Brands: A June 2021 Update
Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.
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How Streaming is Promoted Via Ad Tech
With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.
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What’s in Store for Returning Events?
In-person events are gearing up, but they won't be 'returning' to normal. What will they look like in a COVID-sensitive world?
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Facebook vs OTT: How do Their Advertisers Compare?
Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.
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Fintech Startups are in Hyper-Growth Mode
Investment into fintech is pouring in. And that is carrying over into the B2B advertising space. Who are the top spenders?
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