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MediaRadar Blog

(post) Programmatic TV: 7 Essential Terms
January 11, 2023

Programmatic TV: 7 Terms You Need to Know in 2023

  • Ad Tech
  • Advertising Trends
  • Programmatic TV Advertising

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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programmatic tv confusion
January 10, 2023

Why Is Programmatic TV Advertising So Confusing?

  • Advertising Trends
  • Programmatic TV Advertising
  • TV Advertising
  • TV Trends

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.

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Programmatic Initiatives
April 25, 2019

3 New Initiatives Taking Programmatic Advertising Higher

  • Ad Tech
  • Programmatic Advertising
  • Programmatic TV Advertising
  • Social Media

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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