This week, Morgan Stanley purchased Eaton Vance, Cisco bolstered its optics operations with Acacia Communications, and New Scientist has a new owner.

Curious to see which consumer brands are spending big? Here are some of the brands who've recently increased their spending.

• OTT Advertising
• Programmatic Advertising

As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.

• IT

Enterprises have been keeping their IT teams busy. With all the activity, we've seen ad spend soar.

This week, PPG Industries gained VersaFlex, Cisco bought IMImobile, and Pocket Outdoor Media was renamed to Outside.

• OTT Advertising

OTT companies need to expand their audiences. How much are brands spending on advertising and across which formats?

Top programmatic buyers are changing. Who are now the top spenders and which notable brands aren't spending on programmatic?

• Insurance

The insurance industry is resilient—however, advertising spend is still down. How much are companies spending?

This‌ ‌week, Rent-A-Center acquired Acima, Nasdaq bought financial fraud detection firm Verafin, ‌and Unilog gained Bravo Business Media.