Over the last two months, we've seen the B2B verticals that initially shot up in ad spend return to normal levels. We dive into the initial spike and why they've come back down.

This week, Apple buys machine learning company Inductive. Roche gains Stratos Genomics and Merck pushes closer to a COVID-19 vaccine by acquiring Themis.

• Advertising Trends
• Travel
• Travel Advertising

Americans are itching to travel again despite health risks. With international borders closed, many will be planning domestic trips. Which advertisers are already responding?

• Advertising Trends
• OOH

After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?

• Manufacturing

Manufacturing is one of the first industries to start reopening around the country. What does this mean for B2B advertising?

This week, Microsoft acquired Softomotive. Verizon finalized its purchase of BlueJeans and Facebook is buying Giphy to integrate with Instagram.

• HBO Max
• Streaming Services

When the pandemic hit, digital streaming ads surged. Now, we check back in on the ad numbers to see what’s going on in light of the HBO Max launch.

• Digital Advertising

In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?

• Virtual Events

Despite a steep learning curve, virtual events are now here. Read what publishers have learned and how the advertising numbers stack up.