Will Silicon Valley Bank’s Collapse Stall Finance Advertising?
The fall of SVB is still fresh, but financial advertisers aren't taking any chances. Get the details of the ad spend fallout here.
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Travel Advertisers Are Back in a Big Way
Consumers are traveling again and advertisers are taking notice. Get the details on the latest data and key insights.
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Alcohol Advertisers Say No to Another Round of Ads
According to MediaRadar's data, more than 2,000 alcohol advertisers invested nearly $1.7b to promote beers, wines, and spirits in 2022, representing a 17% YoY decrease.
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Gambling Advertisers Push More Chips Into Digital and Traditional Ads
Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?
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2023 MediaRadar Prediction: Food Advertisers Battle Inflation
The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?
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MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year
In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?
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MediaRadar’s Advertising Predictions for 2023: Gaming Advertisers Sit on the Fence
Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.
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2023 MediaRadar Prediction: DTC Advertisers Spend Billions to Stay Ahead of the Competition
After a flashy—and expensive—2022, DTC advertisers are slowing down in 2023 to focus on the path to profitability.
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