2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products
While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.
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Advertising During a Recession—Which Companies Are Spending?
With an impending recession, not all advertisers are decreasing; food, non-alcoholic beverages, and travel are a few examples of advertisers increasing spend.
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Back to Office Trends Halts Spending in Key Areas
As companies call employees back to the office, some advertisers—such as breakfast foods, alcohol, and home office supplies—decrease spend.
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Return-to-Office Policies Spark Spending for Some Advertisers
As companies life remote work policies, our data shows a number of advertisers are raising their spending to meet the back-to-office demands.
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Better Late Than Never: New Digital Advertisers in H1 2022
Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.
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3 Entertainment Categories That Are Increasing Ad Spend (Despite the Recession)
Despite the pending recession, entertainment categories such as movies, tourism and gold continue to thrive.
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Help Wanted: Some Advertisers Increase Spending During The Great Resignation
ways, but it's also ignited ad spending for some companies, including Education & Training, Industry, Financial Software, and Business Software.
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10 Facebook Advertisers to Watch in Q3 2022
It’s no surprise that Facebook continues to be a go-to for advertisers looking to engage audiences. With its granular targeting capabilities and massive audience, it makes sense that ad spend would be on the rise.
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