• Advertising Trends

Folio- 2017 is ending with a bang in magazine media. Maybe even a metaphorical big bang, as the wave of consolidation this year is forecasting a future of change that is unprecedented for this industry. In other words, magazine media as we’ve known it for more than 100 years may never look the same after the Time Inc. and Meredith’s merger becomes official in 2018.

• Digital Advertising

Digiday - Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on wastage in its media buys, to question marks over the efficacy of media agencies, events over the last year have spotlighted just how little control marketers have had over their online advertising.

Here is a look at how brand marketers’ are evolving their digital advertising strategies, in four charts.

• MediaRadar Tips
• Sales Tips

Business Insider - Ever wonder what sets highly successful people apart?

I've polled countless executives and entrepreneurs about the things they're doing every day which help them succeed, and it's not rocket science. In fact, often they credit simple daily routines which have been proven over time to give them an edge.

Check out these quotes from 24 high-achieving individuals who share the habits which help them get ahead in business and life.

• Advertising Trends
• MediaRadar Announcement

B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers. Among subscribing to MediaRadar in the past 12 months are A+E Networks, Reelz and Hallmark Channel.

• Brand Safety

OnlineVideo.Net - Joe Barone has had a lot of “you mean to tell me” meetings with clients. These are the ones where clients sputter, “You mean to tell me I’ve been wasting half my money for five years?” Barone is the managing director of digital ad operations for GroupM, and he prefers to initiate these meetings himself. He’d rather do it before his clients read about advertising problem in the trades. Besides, that gives him an opportunity to present a solution and rebuild trust.

Inc.- Ever wonder what sets highly successful people apart? I've polled countless executives and entrepreneurs about the things they're doing every day which help them succeed, and it's not rocket science. In fact, often they credit simple daily routines which have been proven over time to give them an edge. Check out these quotes from 24 high-achieving individuals who share the habits which help them get ahead in business and life.

• Award

Built In NYC- New York City 100 biggest local tech companies alone employ over 38,000 people — and more companies and employees are being added by the day as NYC gives established tech destinations a run for their money.

• Programmatic Advertising

AdExchanger- Procter & Gamble has slowly increased the number of sites on which it runs programmatic ads since reporting in July it had reduced digital advertising by more than $100 million. Motivated in part by brand safety concerns, P&G cut the number of sites it runs on by 70% year over year, according to data from MediaRadar. But now the world’s largest advertiser is increasing the scope of its programmatic buys, and is running on only 20% fewer sites than it did last year. “P&G has gained more transparency over its campaigns, which has resulted in a bounceback,” says Todd Krizelman, CEO of MediaRadar.

• Advertising Trends

MediaPost- Procter & Gamble cut down the number of sites its ads ran on earlier this year about a month after brands discovered they were funding terrorist videos on YouTube. The maker of Tide, Bounty and other popular brands wanted to steer clear of questionable content and ads.

• Programmatic Advertising

Campaign- In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

The scandal, which broke in the UK in February, led to advertisers either pulling their campaigns or threatening to do so.