• Native Advertising

Native Advertising Institute - In a Q&A with MediaRadar CEO Todd Krizelman we ask how programmatic native can overcome its low penetration despite a surge in adoption in 2016.

The use of “three letter acronyms, fancy industry lingo and terminology that are sometimes used incorrectly” doesn’t exactly make programmatic native accessible, as one expert puts it.

Put simply it’s a way to promote and distribute content in a form that blends in seamlessly with the surroundings and the platform it appears on.

But in 2016 programmatic got it’s breakthrough as the new “MediaRadar Trend Report” shows.

• TV Advertising

B&C - Ford was the biggest spending advertiser on NFL playoff games this season, according to new figures from MediaRadar.

No. 2 was AT&T, which was not in the top 10 a year ago. AT&T’s spending was up 281% from a year ago.

Rounding out the top 10 were Verizon, General Motors, Anheuser-Busch, GEICO, McDonald’s, Toyota, Yum! Brands and Nationwide Mutual Insurance.

• Native Advertising

AdAge - Brands that want to run a successful native ad campaign might have to pay as much as $450,000 for a six-month run.

But that might be a bargain, as marketers who cough up the cash are happy enough that they return at a rate significantly higher than the industry norm.

According to MediaRadar, a sales intelligence company, publishers see an average renewal rate of 33% for native ad products when campaigns run for less than six months. But news outlets like the Wall Street Journal, for example, see renewal rates of 72%.

• Advertising Trends

Is social media "lift" converting to a commensurate level of new revenue? Most likely not.

Folio - A few weeks ago, I was talking to the publisher of a community/local media company about the state of the business. I suggested that his primary competition seemed like legacy newspapers on the one hand, and social media on the other. Social media has become a de facto community information source. Facebook, in particular, allows extended conversations in which people share and comment on community happenings — even when the initial source of the information is a content-creation company like a local publisher.

• Insider

The Muse - Google. It has developed a massive reputation. So massive, in fact, that it’s known all over as a noun, a verb, and a pretty awesome employer.

But, let’s be real. Not all of us can or even want to work for the tech giant. However, that doesn’t mean that we’re not eager to find a company that offers that same sweet culture, innovative team, and brag-worthy perks.

We’ll save you the trouble of feverishly Googling to find a place that offers just that (see what we did there?). We’ve pulled together 20 companies that are just as cool—and that are all hiring right now.

• Native Advertising

EContent - MediaRadar, an advertising sales intelligence platform, announced the results of its latest “MediaRadar Trend Report,” examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.

• Native Advertising

Exchange Wire - ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 2017 shopper; Mobile games vs social apps; and rise in native buying.

• Native Advertising

Mobile Marketing Watch - MediaRadar, a leading advertising sales intelligence platform, has announced the results of its latest “MediaRadar Trend Report,” examining programmatic native advertising spending last year.

For the report, MediaRadar analyzed programmatic native adoption over the last twelve months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.

• Native Advertising

MediaPost - Adoption of programmatic native advertising grew by 86% in 2016, according to the latest trend report released this week by the sales intelligence platform MediaRadar.

Between Q1 and Q4 2016, the number of brands buying programmatic native campaigns increased from 726.3 to 1,094.3 on average per month. MediaRadar found that in total, 4,182 individual advertisers bought programmatic native advertising in 2016.

• Native Advertising

Warc - Few advertisers are currently running programmatic native ads, but more and more publishers are starting to offer this opportunity, and there are signs that the sector may be ready to expand rapidly.

The Wall Street Journal cited data from ad sales intelligence business MediaRadar which suggest that less than 10% of advertisers are using programmatic native ads.