MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Media buyers, planners and marketers spend significant time analyzing raw data and using multiple tools to get a full overview of the ad market. Marketers and agency reps adjust advertising campaigns more frequently today than in the past, and struggle to gain access to key advertising information quickly to impact their rapid decision-making.
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Weddings are coming back. Brands like Zola and David’s Bridal are trying to cash in with new ad campaigns, digital services, and perks.
Marketers are seizing the opportunity. Some 138 wedding apparel companies advertised in the second quarter of 2021 versus 117 in the year-ago quarter, according to MediaRadar.
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Travel Brands Are Spending Again—How Their Marketing Strategies Are Different
A year ago, consumers were hard-pressed to find a travel ad in the market as the raging pandemic kept most Americans homebound. If hoteliers and airlines did any marketing last year, they focused on messages of support and empathy—and offered options around virtual trips. That pullback is over.
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Samsung Ads Warns Of Linear TV Ad Imbalance
Samsung Ads’ big sales message offers tough words for linear TV marketers mulling a small shift of linear TV budgets to advertising video on demand (AVOD) services: It’s not enough.
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Airlines, Cruise Ad Spending Down 54 Percent vs. 2019
As the travel industry works to recover, airlines and cruise lines spent 54 percent less in advertising in the second quarter of this year compared to the same period in 2019, according to new data in a study by MediaRadar, an advertising sales intelligence company.
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Pinterest Bans All Weight Loss Ads
Pinterest Inc is banning all ads with weight loss language and imagery, including ads that idealize or denigrate certain body types, it said on Thursday.
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With Most People Grounded, BBC Travel Saw Traffic Peaks
The travel industry suffered a major blow during the pandemic, with travelers stuck at home and unable to trek across the country or internationally. Despite the decrease in people actually traveling, BBC Travel has seen an uptick in readership.
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Bad News For Those From Planet Earth: College Football Playoff Will Expand From 4 To 12 To Infinity
I’m guessing it has something to do with Forbes determining the combination of CBS and Turner Sports pays the NCAA around $771 million per year in media rights. According to CNBC, the advertising data firm of Media Radar estimated the last coronavirus-free NCAA men’s basketball tournament of 2019 generated...
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Streaming Services Buying Promos Programmatically, Says MediaRadar
Streaming services, which offer the modern way of watching television, are using the modern way of media buying when promoting themselves to consumers.
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What’s Behind The Big Dip In Sports Ad Spending
The past 15 months have been like a game of Twister for the major sporting leagues. The NBA, WNBA and NHL scrambled their regular seasons last year, playing a modified schedule in months when players are usually enjoying summer vacation.
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