Google Trends Reveal What Voters Think
What issues will drive the results of the 2020 presidential election Tuesday? This year has been one of transformations. The advertising industry and businesses had to reinvent themselves based on the COVID-19 pandemic and changes in consumer behavior.
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Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle
Candy brands are turning the Halloween season into a month-long celebration instead of one day.
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New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar.
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Quibi Spent $63 Million On Ads In Short Six-Month Life
The short-form video startup had a short six-month lifespan during which it spent at least $63 million on TV, web, and print ads, according to ad intelligence firm MediaRadar.
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Why Disney is betting on spooky short films — sponsored by brands
While product placement in TV shows and movies is nothing new, Disney’s effort takes the idea of sponsored content to a new level.
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Entertainment digital ad spend will drop 6.9% this year, but gaming and SVOD growth will offset losses
Entertainment digital ad spending will decline 6.9%, compared with the overall digital ad industry's 1.7% growth. But strong SVOD growth will offset some of the losses from live entertainment.
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Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India’s Digital Future?
MediaRadar’s analysis of programmatic advertising in the first half of 2020 puts growth at about 36%, despite a slump in April. The data shows that the number of brands running programmatic campaigns in January came in just under 34,000, rising to 45,000 in July.
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‘They’re gonna go with what they know’: Publishers struggle to win new business amid pandemic
While ad spending has rallied in several key categories over the past five months, many brands, particularly those in the retail category, worry about going dark for extended periods of time as fall begins and winter looms.
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Only 9% of Ad Buyers Have a Clear Budget for Next Year
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty.
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Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels
The travel sector is still struggling, but other verticals are spending big on marketing
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