• Virtual Events

To celebrate the innovative minds and solutions behind some of this year’s new virtual events, we're highlighting five events that went virtual in 2020.

Which six brands are mastering the art of social commerce? Check out notable DTC advertisers on Facebook from 2020.

• Webinar

Webinar advertisements dropped in August, likely due to webinar fatigue. However, webinars are still necessary. How are brands responding?

• Advertising Trends
• OOH

After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?

• B2B Advertising
• Consumer Advertising
• Home Office Furniture

While furniture stores at large have been hurting due to coronavirus, companies that sell office furniture have seen an increase in demand. How has this impacted their advertising? 

• B2B Advertising
• Digital Advertising

Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?

• Ad Tech
• DTC Brands
• Programmatic Advertising

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Social Media

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

• Advertising Trends
• Video Advertising

In 2019 there is some evidence that the market is recalibrating from its emphasis on shorter ads to a preference for longer form ads. Read the details.