Businesses Hit the Gas on Electric Fleets, But Ad Spending Remains Slow
Businesses have committed to purchasing eco-friendly cars over the upcoming years, but advertising doesn't show it.
ReadM&A Report: Root, 99% Invisible and Groupe C.T. In the News
This week, Accenture kept its buying behaviors up by gaining Root. SiriusXM made another podcast purchase—99% Invisible. And Xerox made another acquisition—Groupe C.T.
ReadFacebook Revenue Surges: How Super Niche Brand Advertising Adds Up
Facebook advertising keeps climbing. What’s driving Facebook’s growth and what changes do we expect to see later this year?
ReadDespite Diversification, DTC Brands Increase Facebook Spending
Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?
ReadManufacturers Try to Keep up with Surging Demand
Manufacturing could drive economic recovery. Growing revenues don’t always mean bigger ad spend. Which brands are the biggest opportunities?
ReadM&A Report: William Hill, RealPage, and Inphi In the News
This week, Caesar Entertainment invested more in sports betting by acquiring William Hill. Thoma Bravo gained real estate data analytics company RealPage. And Marvell Technology and Inphi Corp. merged under the Marvell name.
ReadHow Does Hulu Compare to Fox?
Fox expects ad revenue to soar in the upcoming years. Why is it betting big on Tubi and how do its advertisers compare to Hulu?
ReadDTC Advertisers are Changing Up Their Programmatic Spend
As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?
ReadHow Commercial Real Estate is Recovering
What trends are shaping commercial real estate and what does that mean for ad sales reps?
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