M&A Report: Sony Music, PayPal and 7-Eleven in the News
This week, Sony Music Entertainment invested in premium DIY artist music, PayPal took steps to make retail returns easier and 7-Eleven significantly expanded its footprint (if unchallenged).
ReadThe Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
ReadFintech Startups are in Hyper-Growth Mode
Investment into fintech is pouring in. And that is carrying over into the B2B advertising space. Who are the top spenders?
ReadM&A Report: Marie Claire, HMH Books & Media and Wattpad In the News
This week, Future Plc acquired international magazine Marie Claire. The publishing industry experienced another step towards major consolidation and technology powerhouse Naver gained platform for writers Wattpad.
ReadFacebook vs Snapchat: How do Their Advertisers Compare?
Facebook and Snapchat attract different users. And it shows in the advertising trends. Which advertisers are spending big on Snap?
ReadAre the Programmatic Buyers of the Pandemic Driving Spending?
An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?
ReadWhere are all the Pickles? Restaurant Supply Chains Face Shortages
With the restaurant supply chain out of whack, what advertising numbers are we seeing from the restaurant category in the B2B space?
ReadM&A Report: GW Pharmaceuticals, Auth0 and Woven In the News
This week, Jazz Pharmaceuticals acquired a leader in cannabinoid-based prescription medicines. Okta and Auth0 came together to form one of the largest players in the identity authentication software market. And Slack purchased a calendar and scheduling app, Woven.
ReadFacebook vs TV: How do their advertisers compare?
Facebook's getting better at drawing in TV advertiser dollars. What does the data tell us about the trends shaping these two formats?
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