How Do Disney’s Hulu and ABC Compare?

Hulu is positioned to quickly surpass ABC in advertising revenue. How does Disney use the two separate entities for advertising?

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Top Beauty Advertisers Using Programmatic

The pandemic forced the beauty industry to go digital-first. Which brands invested the most in programmatic?

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Construction Prepares for a Good Year

Construction leaders feel their sector building up. Who’s spending big on advertising?

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M&A‌ ‌Report:‌ Dysonics, Morris Broadband and AxiaMed In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Dysonics now belongs to Google, Altice USA is expected to expand its footprint with Morris Broadband, and Bank of America grew its health care sector with Axia Technologies.

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How Do Hulu and CBS Advertisers Compare?

ViacomCBS is the latest to announce future ideas. How will this affect the overlap between their advertisers and Hulu’s?

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A Round-Up on The Latest in Ad Tech

Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?

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What Do Vaccinations Mean for the Workplace?

As the vaccine rollout pushes on faster than expected, companies are faced with the question of: “Now what?”

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M&A‌ ‌Report:‌ This Old House, Triton Digital, and Pantaya In‌ ‌the‌ ‌News‌ ‌

‌This‌ ‌week, Roku gained TV’s cornerstone home improvement program, iHeartMedia is spending more on podcast technology, and Hemisphere Media Group finalized a deal to gain the remaining stake in Pantaya.

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Which NBC Advertisers are on Hulu?

TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?

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