March Madness is Back: What To Expect
March Madness starts this Thursday. After last year's cancellation, what should we expect from advertisers?
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The Google Update that Affects Everyone Except Google
Google won't be replacing cookies with personally identifiable alternatives. What does that mean for ad tech?
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Pharma is Growing Its Digital Ad Spend. But by How Much?
Pharma brands were challenged to find new ways to reach buyers last year. How much did their digital spend increase?
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M&A Report: Eaton Vance, Acacia Communications and New Scientist In the News
This week, Morgan Stanley purchased Eaton Vance, Cisco bolstered its optics operations with Acacia Communications, and New Scientist has a new owner.
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10 Top Brands this Week
Curious to see which consumer brands are spending big? Here are some of the brands who've recently increased their spending.
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How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
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IT’s Bustling: Who’s Advertising the Most?
Enterprises have been keeping their IT teams busy. With all the activity, we've seen ad spend soar.
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M&A Report: VersaFlex, IMImobile and Outside In the News
This week, PPG Industries gained VersaFlex, Cisco bought IMImobile, and Pocket Outdoor Media was renamed to Outside.
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How OTT Companies are Advertising Themselves
OTT companies need to expand their audiences. How much are brands spending on advertising and across which formats?
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