2023 MediaRadar Prediction: Layoffs and Career Changes Boost Education Ad Spend
In the wake of the Great Resignation, as people look for new career paths and new skills, education advertisers increase ad spend.
Read2023 MediaRadar Prediction: Will Gaming Advertising Continue to Surge?
Although the number of gamers is normalizing as other activities become possible, gaming advertisers aren't deterred, and they’re spending more than ever. A lot more.
Read2023 MediaRadar Prediction: Travel Advertisers Prepare for Takeoff in 2023
After nearly two years of restricted travel, adventure-seekers are jumping on planes again and travel advertising is taking off.
Read2023 MediaRadar Prediction: Gambling Advertisers Bet Big on Traditional Formats
After competing for market share with flashy TV advertisements, many gambling advertisers are shifting to a more precise, digital approach.
Read2023 MediaRadar Predictions: Expect A Surge in Electric Vehicle Ad Spend
Everything you need to know about the state of electric vehicle advertising in 2022—which saw an increase in ad spend from key players.
Read2023 MediaRadar Prediction: Flu Season is Here and Over-the-Counter (OTC) Medications Are Increasing Ad Spend
As the pandemic lifts, OTC advertisers are coming back hot with more than $1.2b spent through Q3—here's what that means for 2023.
ReadOmnichannel Advertising Strategies Are Still in the Spotlight
Moving in to 2023, an omnichannel approach to digital advertising is crucial for sellers and advertisers to keep in mind.
ReadPeloton Advertising Hit a (Major) Bump in the Road
After a quick rise to the top during the pandemic, Peloton has hit bumpy roads with their plummeting ad spend now reaching zero.
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