B2B Software Category Creators: Where Do They Spend?

Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?

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More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

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B2B Digital Advertising and Influencer Marketing Work Well In Tandem

B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?

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B2B Brands Going for the Gold

This year, we saw more B2B brands advertising at the Olympics than past competitions. Who were the brands that stood out?

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The Chip Shortage Affects Everything, Short of Advertising

Are chip supply chain issues enough to disrupt tech advertising budgets? It doesn’t appear so.

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Will B2B Brands Stay in Digital?

Print used to be a huge source of advertising investment in the B2B space—but as pandemic restrictions ease, will we see spending return to previous levels?

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What are the Latest U.S. Agriculture and Farming Advertising Trends?

The U.S. is navigating new agricultural amendments. In the meantime, how are the advertising buying behaviors looking?

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How is Healthcare Spending Shifting with the Latest COVID Surge?

COVID cases are rising again, putting the spotlight on the healthcare system. Here, we check in on how hospitals and other services are advertising.

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Businesses are Ready: Will There Be a Standard for Future Events?

Which large business events are the latest to announce in-person or hybrid formats? And are hybrid events still looking like they’re here to stay?

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