COVID-19 and Furniture Advertising: Pivoting Towards Home Office Ads

While furniture stores at large have been hurting due to coronavirus, companies that sell office furniture have seen an increase in demand. How has this impacted their advertising? 

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How Coronavirus is Impacting Video Conferencing Advertising and Other WFH Spenders

In our latest update on coronavirus, we take a look at how companies that facilitate remote work are responding to a sudden increase in demand and how companies have swiftly adjusted their advertising.

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How Coronavirus is Impacting Trade Shows

Coronavirus is throwing a curveball at B2B event organizers, making events risky to carry out. Here is an update from last week on B2B events affected by the pandemic and the ad spending that will be impacted.

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Conferences Suffering Due to Coronavirus

The average retail event can bring in over $6 million — but 2020 is shaping up differently due to the Coronavirus. Here we cover the latest on the Coronavirus and the major trade shows that have been impacted.

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2019 Year in Review: Print Advertising for B2B

Print isn’t taking priority for most B2B brands. We break down the numbers on the state of print advertising for B2B brands (and where the ads are going instead).

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Is There Still a Seasonality to Event Marketing?

Historically, events and trade shows have frequently taken place in the first quarter. Now that we are solidly into 2020, we were wondering if that still holds true. The answer is a responding yes!

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Fur Babies Bring in the Money — Petcare Advertising at B2B Events

Pets are beloved family members — and today’s pet owners are willing to shell out good money for their special ones. And major companies are eager to cash-in on the growth and use conferences and trade shows as an advertising platform. 

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Are Podcasts the Answer to B2B Losses in Print?

When a podcast host reads a sponsored ads, sharing a story about the quirky website they created on Squarespace, listeners often take their finger off that 15-second fast-forward button.

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How the Auto Industry Slump is Affecting B2B Publishers

Last year, we reported on the cutting down of auto TV ad spend. The downturn of ad spending trend continues and is consistent across mediums. Notably, B2B ad sales are down.

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