4 Top Pharma Advertising Trends of 2021

How are Pharma companies spending their budgets? How do they divide their investments across B2B and B2C sectors?

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How B2B Companies Use Facebook Advertising

Facebook B2B advertising is growing but not at the expense of traditional formats—and the creative from major companies shows us how. 

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Where are the B2B Ad Sales Opportunities? A Brief State of the Market

The B2B ad landscape is a mixed bag. Where should sales reps be focusing their efforts?

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Event Leaders Say Trade Shows are Safe. Other Professionals aren’t so Sure.

The event industry is ready—dare we say desperate—for in-person events to fully return. But sponsors and participants might not be on the same page. 

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B2B Software Category Creators: Where Do They Spend?

Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?

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More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

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B2B Digital Advertising and Influencer Marketing Work Well In Tandem

B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?

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B2B Brands Going for the Gold

This year, we saw more B2B brands advertising at the Olympics than past competitions. Who were the brands that stood out?

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The Chip Shortage Affects Everything, Short of Advertising

Are chip supply chain issues enough to disrupt tech advertising budgets? It doesn’t appear so.

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