Where are the B2B Ad Sales Opportunities? A Brief State of the Market
The B2B ad landscape is a mixed bag. Where should sales reps be focusing their efforts?Read
Event Leaders Say Trade Shows are Safe. Other Professionals aren’t so Sure.
The event industry is ready—dare we say desperate—for in-person events to fully return. But sponsors and participants might not be on the same page.Read
B2B Software Category Creators: Where Do They Spend?
Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?Read
More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)
Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?Read
B2B Digital Advertising and Influencer Marketing Work Well In Tandem
B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?Read
The Chip Shortage Affects Everything, Short of Advertising
Are chip supply chain issues enough to disrupt tech advertising budgets? It doesn’t appear so.Read