• Virtual Events

B2B marketers have adapted using virtual events and digital advertising this year. Where have the largest shifts in budgets been?

• Webinar

Webinar advertisements dropped in August, likely due to webinar fatigue. However, webinars are still necessary. How are brands responding?

What did industry leaders at MediaGrowth’s 2020 Summit discuss? Here we highlight major B2B media trends from 2020.

As the public waits for a vaccination, the pharmaceutical industry is changing quickly. Its advertising is following along.

• Digital Advertising

During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?

• Automotive

In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?

• Advertising Trends
• B2B Advertising

With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?

• Home Office Furniture

ow have B2B furniture brands adjusted their ad spend and how are they reaching new customers amid the pandemic?

Here, we share B2B advertising insights that offer context for the spending trends we may see as we enter the final quarter of 2020.