• Ad Tech
• Advertising Trends

The increased importance of HR tools that support remote work has led to changes in advertising. How many brands are advertising and who are the biggest spenders?

• OTT Advertising

Which major brands are already advertising in the OTT space? MediaRadar shares where they're buying and when their RFPs are coming out.

• Programmatic Advertising

With its flexibility and data-driven nature, programmatic became increasingly popular last year. But will this still hold true in 2021? The experts weigh in.

• Beauty Advertising

We aren't beauty gurus, but we do have advertising data to back up which brands you should keep your eye on this year.

• DTC Brands
• OTT Advertising

We thought that OTT would be an active channel for direct-to-consumer (DTC) brands in 2020. Where did ad dollars go?

• Energy

Energy companies are looking at decades of transition ahead of them. How does that impact their advertising?

• OTT Advertising

Fitness brands increase their advertising around New Years. But not across OTT. Who is an early adopter and what are spending trends?

This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries.

Ad tech leaders were forced to keep up with changing legislation and needs of clients this year. What were the major trends from 2020?