• Sales Tips

Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.

• Advertising Mergers and Acquisitions

With the start of a new month, comes a number of advertising mergers and acquisitions to report. Here, we'll be taking a look at all of the activity from February 2018. In recent months, we've seen some monumental deals take place, certainly not excluding last month. And despite this month being a bit less noteworthy in terms of the deals that took place, there's plenty to recap.

• Advertising Trends
• Video Advertising

In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.

• Advertising Trends
• Print Advertising

MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.

• Advertising Trends
• TV Advertising

For Philadelphia Eagles fans, New York Giants fans, and everyone that dislikes the New England Patriots, Super Bowl LII was quite the treat. The game itself was terrific - high-scoring, intense, and the underdog came out on top.

• Advertising Trends

Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.

These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.

Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.

Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:

• MediaRadar Tips
• Sales Tips

As an ad sales executive, conferences are a “no-brainer” way to meet prospects.

Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.