Sales Call Planning Tips: National Consumer Media Companies
In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.
ReadAdvertising Mergers & Acquisitions: May 2018
In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.
Read4 Takeaways from Connectiv CEO Summit 2018
The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.
ReadAdvertising Mergers and Acquisitions: April 2018
So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.
Read7 Tips for Writing Effective Sales Email Subject Lines
According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?
Read4 Ways to Score Your Leads
Lead scoringis a way for sales reps to maximize their time and research. It takes place at the very beginning of the sales process, but is still one of the biggest factors leading sales teams to meet and exceed quotas.
Read5 Misconceptions about Google’s Ad Blocking that Affect Publishers
Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.
ReadGoogle Advertising: What Exactly is Chrome Blocking?
About midway through 2017, Google made an announcement that, come 2018, it's extremely popular web browser, Chrome, would instill stricter ad blocking standards. The announcement raised speculation, as publishers and advertisers were left to wonder exactly what types of ads would be getting blocked on Chrome, and how Google would handle violators.
ReadFacebook vs. Snapchat: 5 Panel Takeaways
On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.
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