Advertising Mergers and Acquisitions: April 2018
So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.
Read7 Tips for Writing Effective Sales Email Subject Lines
According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?
Read4 Ways to Score Your Leads
Lead scoringis a way for sales reps to maximize their time and research. It takes place at the very beginning of the sales process, but is still one of the biggest factors leading sales teams to meet and exceed quotas.
Read5 Misconceptions about Google’s Ad Blocking that Affect Publishers
Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.
ReadGoogle Advertising: What Exactly is Chrome Blocking?
About midway through 2017, Google made an announcement that, come 2018, it's extremely popular web browser, Chrome, would instill stricter ad blocking standards. The announcement raised speculation, as publishers and advertisers were left to wonder exactly what types of ads would be getting blocked on Chrome, and how Google would handle violators.
ReadFacebook vs. Snapchat: 5 Panel Takeaways
On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.
ReadAdvertising Mergers and Acquisitions: March 2018
In last month's advertising mergers and acquisitions report, we did a recap of all of February 2018's deals. After an action-packed close to 2017, however, February proved to be comparatively slow. This month, it appears that we're back to where 2017 left off, with March showing a sharp increase in deals. In fact, March was easily the most action-filled month of the year thus far. Let's take a look at the high-profile and media deals, as well as the announcements and rumors from the publisher and brand space, March 2018.
Read5 Things Every Ad Sales Rep Should Do Every Day
Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.
Read4 Innovative Trends in Native Advertising
Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.
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