Why Spotify Bought Gimlet: The Power of Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

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3 Ways to Sell Cross-Platform Advertising to Brands Who are on a Budget

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

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Ad Sales Tips: Selling to the Direct-to-Consumer (DTC) Market

How are Direct-to-Consumer brands advertising? Where are the opportunities for selling to the Direct-To-Consumer (DTC) market. Get quick tips!

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Understanding the Direct-to-Consumer (DTC) Market

Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.

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Gap, Comcast and Lyft In The News

The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.

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Don’t Just Phone it In! 7 Phone Sales Tips to Win at Ad Sales

The critical phone sales tips that every ad sales professional should be aware of. Includes ways to optimize your conversations so you can close more deals!

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3 Big Mergers and Acquisitions from 2018

How many mergers and acquisitions were completed in the last few years? What were the most notable deals of 2018? Will strong merger and acquisition activity continue in the future? MediaRadar has the answers to all of your questions!

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4 Pre-Call Planning Tips: Trade Media Companies

Here are 4 important ways trade media companies can differentiate themselves from the competition and win over their prospects.

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