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Understanding the Direct-to-Consumer (DTC) Market

Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.

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Gap, Comcast and Lyft In The News

The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.

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Don’t Just Phone it In! 7 Phone Sales Tips to Win at Ad Sales

The critical phone sales tips that every ad sales professional should be aware of. Includes ways to optimize your conversations so you can close more deals!

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3 Big Mergers and Acquisitions from 2018

How many mergers and acquisitions were completed in the last few years? What were the most notable deals of 2018? Will strong merger and acquisition activity continue in the future? MediaRadar has the answers to all of your questions!

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4 Pre-Call Planning Tips: Trade Media Companies

Here are 4 important ways trade media companies can differentiate themselves from the competition and win over their prospects.

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3 Takeaways from the 2018 Fuse Media Summit

The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.

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Sales Call Planning Tips: National Consumer Media Companies

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

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Advertising Mergers & Acquisitions: May 2018

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

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4 Takeaways from Connectiv CEO Summit 2018

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

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