How to Woo Social Media Advertisers

Advertisers have already spent almost $12b on social media in 2022. To get their attention, it's important to treat social as direct competition, know the media mix, and use the right tools.

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3 Interesting Facts About the State of Twitter Advertising

Despite playing second (or third, or fourth) fiddle to other social advertising powerhouses, and a few odd headlines (yes, we’re talking about Elon), Twitter’s doing what it can to hang onto its share of advertising budgets. Here are three interesting facts about the state of Twitter advertising and what they mean for the future of the social media pioneer.

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5 Social Advertising Myths You Can’t Believe

Is your social advertising strategy being thwarted by social media myths? Here are five social advertising myths you need to debunk today.

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MediaRadar Adds Twitter & Instagram Social Tracking Insights

Twitter and Instagram are now part of MediaRadar’s advertising intelligence tools, giving sellers valuable omnichannel advertising insights.

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What Does Elon Musk’s Purchase of Twitter Mean for Advertisers?

How will Elon Musk's purchase of Twitter affect Twitter advertising? We have some ideas but with Elon...you never know.

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

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Where Does Snapchat Ad Revenue Come From?

Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!

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