• Advertising Trends
• TV Advertising

This is our second post in the series, following our first article about the year's best holiday car ads entitled 12 Engines Humming. Let's dive into our 11 favorite bank and credit card ads showing around the holiday season. In MediaRadar's rendition of the tune, Eleven Pipers Piping turn into 11 Cards a-Swiping. While these ads don't necessarily relate directly to Christmas, they do play on the general sentiments of the season - anticipation, excitement, and joy.

• Advertising Trends
• TV Advertising

For MediaRadar, singing the praise of the season’s latest and greatest ads is what Christmas is really all about. Have you seen our previous 12 Ads of Christmas from last year? Well, this holiday, we’re continuing the tradition. Beginning today, and continuing everyday until Christmas, we'll be posting the best holiday ads across multiple industries, in the styling of the classic, “12 Days of Christmas.”

• TV Advertising

Here are the nominees for the Best Trailers and Ad Campaigns of the fall 2018 TV premiere season.

• Advertising Trends
• Native Advertising
• Snapchat
• TV Advertising

Why was Nike's native ad campaign so effective? Because Nike changed the game. By implementing native ads, Nike gathered benefits. By stirring controversy, Nike bred success.

• TV Advertising

The first half of 2018 has shown a number of positive trends for television’s position in the advertising industry. Advertisers continue to spend at a fairly high rate. On top of that, there have been a number of new trends and ad formats coming up over the horizon, and with it, so have many new advertisers. Here are 6 top new TV advertisers.

• Advertising Trends
• TV Advertising

To innovate and maintain the same pace as other evolving ad formats, the television industry has made a number of notable strides. One of the largest strides to rise to the surface recently has been the incorporation of addressable television advertising. Let’s take a look at the many benefits that make addressable TV advertising one of the most prevalent trends in the industry.

• TV Advertising

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

• TV Advertising

The 70th Primetime Emmy Awards ceremony aired on September 17th, 2018 on the NBC television network. While the Emmys do not make it into the top four TV events or even into the top ten events of the year by ad revenue, according to MediaRadar’s In-Depth Look Into the Current State of TV Advertising, the ceremony is still widely known and enjoyed. There’s a reason it has lasted for 70 years, so we thought we’d take a look at the top seven parent brands that spent the most in total advertising during the 2018 Emmys.

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.