Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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Are TV commercials really getting shorter?

Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?

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Our Takeaways from TV’s 2019-2020 Upfronts

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

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New Ad Formats Promise to Change Up TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.

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How Recent Entertainment Mergers Affect Streaming TV

After recent major entertainment mergers and media distributors launching their own streaming platforms, the shape of streaming TV is set up for some big changes in the near future.

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Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

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Trend Report Preview: TV Advertisers With RFPs Coming Soon

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

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How Mergers are Changing the TV Landscape

A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.

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