How NFL Advertising is Changing the Game
How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.
Read
New Ad Formats Continue to Transform TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
Read
Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.
Read
Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
Read
How Mergers and Acquisitions Are Transforming the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.
Read
TV Upfront Season 2022 Has Arrived—Here’s What to Expect
TV upfront season is here and the who’s-who of the media world, including a major new players, is rolling out the red carpet for advertisers.
Read
5 Patriotic Ads We Love
Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.
Read
Are TV commercials really getting shorter?
Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?
Read
Our Takeaways from TV’s 2019-2020 Upfronts
Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.
Read