2023 Advertising Prediction: Retail Advertisers Continue Ramping Up Spend
Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.
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2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products
While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.
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2023 Advertising Predictions: Fitness & Health Advertising Are Heating Up
As audiences grow increasingly health-conscious post-pandemic, health and fitness advertisers show no signs of cooling down in 2023.
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12 Apparel and Accessories Advertisers to Watch
Here are 12 Apparel & Accessories advertisers you should keep an eye on during 2022 and beyond.
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6 Quick Tips for Sales Call Planning in 2022
No matter which stage of the sales cycle you’re at, there will always be a need for research. Here are six tips for ad sales call planning.
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22 Categories to Watch in ‘22: Top DTC Advertising Trends
How much did DTC brands advertisers spend this year—and how are the top spenders diversifying their media mixes?
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