• Advertising Trends
• B2B Advertising

See how native advertising in the B2B space has increased dramatically over the past 2 years.

• Mergers & Acquisitions

• Ad Sales
• DTC Brands

• Native Advertising

Let’s take a look at the native advertising highlights from the past week.

• Agency

Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.

• Agency

One of MediaRadar’s key focuses is agencies – helping them uncover their best opportunities, identify the right people to contact, build stronger relationships, and win more business. That’s why we closely follow changes in the agency landscape. Let’s take a look at this week’s highlights.

• Advertising Mergers and Acquisitions

Let’s take a look at the completed and announced mergers and acquisitions, as well as some rumors and updates in the advertiser and brand space, from the first two weeks of August.

• MediaRadar Announcement

On Friday, July 13th, MediaRadar launched our new website. As your partner, we want to make sure you are getting the latest advertising trends and the advice you need to close that deal. In just two quick clicks from the MediaRadar homepage, you can access amazing content that will help you sell more.

• Advertising Trends
• Native Advertising

For a moment in time, in 2017, many perceived Google's new ad blocking standards as building a bleak set of walls around online publishers. In June 2017, Google first announced that, come 2018, Chrome would begin to support and abide by the "Better Ads Standards," originally set in place by the Coalition for Better Ads, to which Google belongs. The Coalition for Better Ads is a collection of companies and associations that have come together to form an alliance for the betterment of viewer experience with advertising. The Better Ads Standards were put in place to essentially add guidelines to how ad servers should interact with their viewers.