• CPG Advertising

While the CPG industry saw growth during the pandemic, ad spend moving into the recession appears steady with no major changes.

• Advertising Trends
• Programmatic Advertising

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

• Audio Advertising
• Consumer Media
• Podcast Advertising

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

• B2B Advertising
• Native Advertising
• OOH
• Podcast Advertising
• Tradeshows

Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.

While podcasts may be a relatively new medium of advertising, host-read advertisements certainly are not.

• Advertising Trends
• Programmatic Advertising

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.

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