Q4 2023 12 for ‘24 – Technology
MediaRadar's 12 for '24 blog series continues with technology ad investment. There are brands who are surging their ad dollars.
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Q4 2023 12 for ‘24 – Non-Alcoholic Beverages
MediaRadar's 12 for '24 blog series continues with non-alcoholic beverages - some brands pouring into advertising.
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Q4 2023 12 for ‘24 – Travel
MediaRadar's 12 for '24 blog series continues with travel advertising. Some are poised to take flight next year.
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Q4 2023 12 for ‘24 – Retail
MediaRadar's 12 for '24 blog series continues with retail advertising. Retailers are gaining momentum despite recent hurdles.
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Q4 2023 12 for ‘24 – Retail Media Networks
MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.
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OTT Ad Spend is in a Slump
Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.
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Taylor Swift’s NFL Appearances Could Drive Billions
Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.
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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season
OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?
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MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry
Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making
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