OTT & TV Anywhere Sneak Peak
MediaRadar will soon be launching OTT & TV Anywhere. Here's a sneak peak of the OTT trends we will soon be sharing.
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How Programmatic Native Has Performed So Far in 2020
Brands went back to the drawing board to rearrange budgets and campaigns earlier this year. How did this impact programmatic native?
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How did University Digital Ad Spend Shift Amid the Pandemic?
During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?
Read![M&A Report: True[X], CPA Global, and SuperAwesome In the News ](https://mediaradar.com/wp-content/uploads/2020/10/ma-10-6-460x340.jpg)
M&A Report: True[X], CPA Global, and SuperAwesome In the News
This week, Gimbal acquired TrueX, Clarivate Analytics gained CPA Global, and Epic Games purchased SuperAwesome.
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Used Car Advertisers Respond to a New Market
The used car market pivoted quickly and performed well amid the pandemic. How are advertisers responding?
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How the largest advertisers are shifting programmatic spend
Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?
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How is the Commercial Automotive Market Recovering in Digital Ad Spend?
In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?
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M&A Report: Silver Peak, Dotdash, and Grail In the News
This week, Hewlett Packard Enterprise gained Silver Peak and Dotdash acquired two food websites: Simply Recipes and Serious Eats Media. Plus, Illumina plans to acquire Grail.
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Residential Real Estate Response to the Pandemic
Real estate changed as the pandemic ran its course. Read more to learn about these changes and how this impacted advertising.
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