Programmatic native: Tragedy of the commons?
An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?
Read MediaRadar Wins Silver Stevie Award
MediaRadar is proud to be recognized by the Stevie® Awards for Sales and Customer Service, a prestigious top sales award. Our associates received Silver in the Front-Line Customer Service Team of the Year - Technology Industries - Computer Software - 100 or More Employees category.
Read A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday
Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with it. Just how close are we to this adpocalypse? The answer is in the data.
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How Do You Turn Your Problems Into Products That Companies Want To Buy?
I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.
Read Marketers in Many Verticals Are Choosing Native
With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced by digital publishers and advertisers across numerous publishing and advertising verticals – not just viral news sites and large consumer brands.
Read B2B Publishers Embracing Programmatic
Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic advertising business.
Read The Return of Scented Magazine Ads
Perfume ads with scented pages or fragrance samples used to be ubiquitous in magazines, but in recent years the practice of offering scented samples in ads declined substantially.
Read How Popular Is Native Advertising?
Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad spending (IAB calculated total U.S. online ad revenues at $42.8 billion in 2013), it is a quickly growing segment.
Read Email Advertising Insights from ABM’s Annual Conference
I recently attended and spoke at the ABM’s 2014 Annual Conference in Phoenix, Arizona. I presented some insightful research we’ve been doing surrounding Email newsletter advertising. Email newsletters have been vital to b-to-b publishers for many years, but the ubiquity of mobile media has now increased the importance of Email in the advertising mix.
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