Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?
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More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)
Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?
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How Does Robinhood’s Advertising Stack Up Against Other Investment Firms?
How is Robinhood advertising, and how does it compare to other investment firms?
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How do “Big Tech” Brands Invest in Programmatic?
New antitrust legislation advanced to a new stage. Will these new bills change the way that "Big Tech" brands invest into programmatic?
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The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
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B2B Digital: Direct vs Programmatic Buying Trends
How are B2B companies thinking about the loss of third party cookies and what changes are taking place ahead of time?
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The Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
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Are the Programmatic Buyers of the Pandemic Driving Spending?
An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?
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A Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
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