• Digital Advertising

• Native Advertising

Digital Content Next - It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been implemented. In our original analysis, MediaRadar discovered that in year 2015 75% of publishers hosted native campaigns without any mention of the content being advertising. With the FTC’s guidelines in place however, that number has dropped substantially. Over January we’ve re-run our analysis. Now just 5% of publishers fail to mark native content at all. This is a significant shift in accountability and transparency.

• Native Advertising

The Wall Street Journal - Every other day it seems that a new online publisher is promising to reinvent digital advertising, amid cries from industry luminaries that online advertising—particularly on mobile—is broken.

Thus, it seems fair to ask, wasn’t native advertising -- especially as it became more “programmatic”—supposed to help solve all of this?

• Native Advertising

MarketingDive - 

DiveBrief:

• Facebook announced in a company blog post that its Facebook Audience Network (FAN) now serves ads to 1 billion people worldwide on a monthly basis.
• The post also pointed out that businesses and publishers using FAN are able to reach 16% more people than by advertising on Facebook and Instagram alone. Facebook suggested that, on average, "advertisers see a 12% increase in conversions for website campaigns, and a 17% increase in installs for mobile app campaigns."

• TV Advertising

The DRUM- For the end of December, Amazon was in the lead for advertising the most number of TV shows. Here's the full analysis.

KEY FINDINGS:

• Amazon advertised the highest number of TV shows with 16. The most prevalent of these was The Man in the High Castle, which ran on 24 networks and 12 websites.
• Amazon also spends far more on TV advertising than its competitors, running ads on 28 networks, more than double its closest competitor, Hulu, which ran on 10.

• Advertising Trends

CYNOPSIS - Good morning. It’s Tuesday January 10, 2017 and this is your first early morning digital briefing.

Yahoo Finance has reported that Brick and Mortar retail stores like JC Penney, Sears and Macy’s were taking a hit with online holiday shopping options like Amazon and Jet.com. As the holiday season kicked off, MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at the advertising of eight large retailers. MediaRadar, which shared its data with Cynopsis Digital, found that only Target increased its advertising in print, online and TV from October – November 2016 vs. the same time last year.

• Advertising Trends

AdvertisingAge - Don't be fooled by rosy retail holiday sales reports. It's true that the sector finished well, but not everyone benefited—e-commerce was hot and there were pockets of strength among retailers like Gap and American Eagle. But the performance of department stores was weak, and some analysts are predicting multiple bankruptcies in the specialty sector by the end of the year.

Forbes - The biggest threat to business confidence, growth and prosperity is economic uncertainty; at least that’s what the business media headlines would have us believe. They have described business confidence as fragile, and further weakened by a lack of resilience, the result of numerous issues, including Brexit, a slowing of Chinese growth, and the Trump factor. Without confidence born out of certainty, businesses cannot plan. Really? That wasn’t the impression I was given by a number of entrepreneurs who see uncertainty as anything but a bad thing. In an uncertain business world, one thing is certain; entrepreneurs will find a way to turn that uncertainty to their own advantage.

• Native Advertising

AdExchanger - Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday, Medium laid off a third of its staff, a total of 50 people.

CEO Ev Williams explained that the sponsored content model offered only “incremental improvements on the ad-driven publishing model,” in a blog post Wednesday. And Medium doesn’t want to be part of that system – the “broken system is ad-driven media on the internet,” he said.

• Native Advertising

[A]List Marketing - Native advertising, although not a new concept, is struggling to find its place in a time of fake news, distrust of the media and strict FTC regulations. As consumers crave authentic information on the internet, brands are investing in native ads with mixed results.