• Native Advertising

MarketingDIVE - 

• In what's the latest sign that marketing and publishing roles are converging, agency entrepreneur and co-founder of VaynerMedia Gary Vaynerchuk has acquired PureWow, a digital publisher geared toward Gen X and older millennial women, as reported by The Wall Street Journal. Terms of the deal were not disclosed. 

• Native Advertising

MarketingDIVE -

• MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost.

• TV Advertising

Response Magazine - SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent – the biggest increases in each area year-over-year, according to The MediaRadar Trend Report, which examined holiday advertising spend among major retailers between October and November 2016.

• Predictions

Digiday - It’s predictions season in medialand, and there is no shortage of rose-colored takes at where the industry is going in 2017.

We’re going the other way.

• Native Advertising

MediaPost - Despite steep advances in the native advertising space, renewal rates for such ads were at 33% in 2016, according to MediaRadar.

Thousands of publishers sold native ad spots in 2016. As users become banner-blind and annoyed at pre-roll ads, novel native advertising initiatives have looked to bridge the gap between secular content and paid or sponsored content (one iteration of native).

• TV Advertising

Marketing Land - Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also rose — by 76 percent — while its print investment dropped 10 percent.

• TV Advertising

Internet Retailer - Amazon.com Inc., which has not relied heavily on TV advertising in the past, changed course this holiday season and dramatically increased its TV ad spend, according to a study of eight major retailers by ad sales intelligence firm MediaRadar.

Amazon, No. 1 in the Internet Retailer 2016 Top 500, increased its TV advertising by 76% and its digital ad spend by 224% in October and November over the same months in 2015, MediaRadar says. Both year-over-year increases were the largest among the eight retailers studied.

• TV Advertising

Mashable - After a huge TV advertising blitz that lasted through much of the past year, Jet.com removed itself almost entirely from the airwaves this holiday season as it turned its full attention to the digital space.

• TV Advertising

Women's Wear Daily - MediaRadar’s latest analysis of holiday advertising expenditures by top retailers revealed an overall decline in print ads while spending on digital and TV skyrocketed — especially from Amazon.

 The online giant increased its ad spend on TV this season by 76 percent over last year, noted analysts at the advertising sales intelligence platform who added that the retailer “beat out every other top retailer, including Wal-Mart and Target.” Amazon’s digital ad spending was up 224 percent over last year’s holiday shopping season.

• TV Advertising