Step up Your Networking: Make the Most of Events
As an ad sales executive, conferences are a “no-brainer” way to meet people. Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new prospects or enhance an existing relationship. Face-to-face time is still a powerful driver in closing sales. After 20 years of attending and participating in such events, I wanted to share a few of my top takeaways for sales leaders.
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