• Ad Tech
• Sales Tips

Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.

• Ad Tech
• Podcast Advertising
• Programmatic Advertising

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

• Tech Advertising

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.

• Back-to-school

Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?

• Award

Ad tech leaders were forced to keep up with changing legislation and needs of clients this year. What were the major trends from 2020?