• Pharmaceutical Advertising

How much is direct-to-consumer pharma spending, and which brands are spending the most?

• Programmatic Advertising

The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.

‌This‌ ‌week, it was good timing for Snap to buy Fit Analytics, Diamondback Energy acquired QEP Resources and Clayton Dubilier & Rice finalized its acquisition of S&S Activewear.

• Advertising Trends
• B2B Advertising
• eCommerce

The shipping industry is going through major changes. How is that impacting advertisers?

‌This‌ ‌week, Microsoft finalized its acquisition of ZeniMax Media, Callaway Golf merged with Topgolf, and Pet Supplies Plus gained a new owner.

This week, Morgan Stanley purchased Eaton Vance, Cisco bolstered its optics operations with Acacia Communications, and New Scientist has a new owner.

• OTT Advertising
• Programmatic Advertising

As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.

• IT

Enterprises have been keeping their IT teams busy. With all the activity, we've seen ad spend soar.

This week, PPG Industries gained VersaFlex, Cisco bought IMImobile, and Pocket Outdoor Media was renamed to Outside.