• Advertising Trends
• Programmatic Advertising

As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.

• Advertising Trends
• Programmatic Advertising

Header bidding is the latest advancement in the world of programmatic advertising.

It expands upon the traditional “waterfalling” method with an even more efficient process that better maximizes the value of ad inventory for publishers.

If you’re not sure what waterfalling is or how it works, we suggest you read our previous post before going forward.

• Advertising Trends
• Programmatic Advertising

In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.

• Programmatic Advertising
• Programmatic Native

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

• Advertising Trends

The Fall rendition of AdExchanger's Programmatic I/O was held in October 2017 in New York City. The event provided attendees with a plethora of insights surrounding the driving forces behind digital advertising. The conference aimed to combat prominent, industry-wide confusion regarding the programmatic process of buying and selling ad placements. According to one of the speakers, four out of five marketers couldn't classify Double Click as Demand Side Platform (DSP).

Here are MediaRadar's three key takeaways from Programmatic IO:

• Programmatic Advertising

MediaRadar’s recent report on Consumer Advertising Trends, showed a 12% decrease in the number of programmatic advertisers Q1 YOY (2016-2017), from 45,008 in 2016 to 39,415 in 2017.

• Programmatic Advertising

The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to optimize marketing efforts to reach migrating audiences. One potential solution is programmatic buying and selling across platforms. This year’s Programmatic Summit at the Stewart Hotel in NYC endeavored to identify the necessary steps in adapting and adopting programmatic in the TV and OTT realm. MediaRadar’s CEO led a panel of National TV and Video Sellers regarding just how this process will work. The panel included:

• Digital Advertising

Last year, digital advertising grew over 15% and nearly cleared $70 billion, according to eMarketer. The same study predicted that digital spend is expected to reach $100 billion by 2020. According to MediaRadar data, 121,821 brands placed digital ads in 2016.  This significant growth is driven by many factors—one of which is header bidding.

• Advertising Trends
• Digital Advertising
• On the Mind

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?