• B2B Advertising

B2B hospitality advertising is up and running again at pre-pandemic rates. Find out if digital or traditional spend is the way forward.

• Digital Advertising
• Pharmaceutical Advertising

Are pharma brands ready to adopt full on digital advertising campaigns? Learn more about what's in store for this traditional industry segment.

• TV Advertising
• Video Advertising

Video ad spend went wild in 2022, but what does that mean looking forward? Learn more about the state of TV and video advertising in this article.

According to MediaRadar's data, more than 2,000 alcohol advertisers invested nearly $1.7b to promote beers, wines, and spirits in 2022, representing a 17% YoY decrease. 

• Gaming Advertising

Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.

• DTC Advertising

After a flashy—and expensive—2022, DTC advertisers are slowing down in 2023 to focus on the path to profitability.

• B2B Advertising

Despite economic turmoil, 25K B2B industrial companies spent $1.9b on ads in 2022 and look to hold ad spend steady in 2023.

• Advertising Trends

• Super Bowl

As the second most watched Super Bowl ever, advertisers 7M per 30 second spot was put to good use. Here's who advertised and how.