Google the Cookie Monster: What their Latest Initiative Means to Ad Tech

The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.

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How Ad Tech is Approaching Political Ads

Since the 2016 election, Facebook has faced heavy criticism for the way it handles political advertising. Now, with the next election nearly upon us, how is ad tech approaching political ads?

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How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

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Google’s Privacy Updates: What Do They Mean to Me?

Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?

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MediaRadar’s 12 Ads of Christmas: 3 Sofa Beds

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like these top 3 furniture brands advertising programmatically.

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MediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.

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MediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.

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MediaRadar’s 12 Ads of Christmas: 12 Engines Revving

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.

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How Advertisers Are Using Ad Tech in Q4

With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.

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