How COVID-19 is Impacting Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

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Restaurant Digital Ads in the Time of Coronavirus

The Coronavirus pandemic has forced restaurants to pivot rapidly. MediaRadar took a look at how restaurants have changed their ad spend and creatives in response. Here are our findings.

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Is Working From Home Leading to an Online Shopping Boom?

People are holed up at home, but that does not mean they aren't shopping. How is coronavirus impacting eCommerce? Amazon is not the only business impacted.

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Not Everyone is Slowing Their Ad Spend — How Hollywood is Adjusting to Social Distancing

Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.

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The Power of 5G for Mobile Advertising

2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.

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Is Facebook’s ad tech changing the face of advertising forever?

Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.

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Programmatic Advertising in the Luxury Market

Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.

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California Consumer Privacy Act – What Does it Mean to Ad Tech?

The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.

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Programmatic Buying in the Auto Industry

Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?

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