Restaurant Digital Ads in the Time of Coronavirus
The Coronavirus pandemic has forced restaurants to pivot rapidly. MediaRadar took a look at how restaurants have changed their ad spend and creatives in response. Here are our findings.
ReadIs Working From Home Leading to an Online Shopping Boom?
People are holed up at home, but that does not mean they aren't shopping. How is coronavirus impacting eCommerce? Amazon is not the only business impacted.
ReadNot Everyone is Slowing Their Ad Spend — How Hollywood is Adjusting to Social Distancing
Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.
ReadThe Power of 5G for Mobile Advertising
2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.
ReadIs Facebook’s ad tech changing the face of advertising forever?
Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.
ReadProgrammatic Advertising in the Luxury Market
Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.
ReadCalifornia Consumer Privacy Act – What Does it Mean to Ad Tech?
The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.
ReadProgrammatic Buying in the Auto Industry
Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?
ReadGoogle the Cookie Monster: What their Latest Initiative Means to Ad Tech
The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.
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