How to Get Your Prospects Out of their Comfort Zone

For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?

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5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users

In the current ad sales market, ad tech companies need to keep up with the demand for more immersive, customized pitches. Here's how to find the right software to cut your research time and find the best advertisers for your company.

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Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

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M&A Report: LVMH, PepsiCo and AT&T In The News

The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.

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The Most Popular RFPs of Q2 2019

Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.

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M&A Report: YieldStreet, E & J Gallo and Papa Murphy’s In The News

YieldStreet acquires Athena Art Finance Corp., E & J Gallo Winery acquires more wine brands and MTY Food Group, Inc. acquires Papa Murphy's.

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