• Programmatic Advertising

The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.

• Programmatic Native

As the digital advertising ecosystem prepares for major transitions, how are brands who leverage programmatic native spending?

Google won't be replacing cookies with personally identifiable alternatives. What does that mean for ad tech?

• OTT Advertising
• Programmatic Advertising

As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.

Top programmatic buyers are changing. Who are now the top spenders and which notable brands aren't spending on programmatic?

• Programmatic Advertising

Ad tech is surging. Who were the top spending programmatic advertisers in 2020?

A number of advertising trends stayed true to form—but other ads reminded us that we’re still living in a COVID-influenced world.

• Programmatic Advertising

Programmatic OTT is expected to be a premium format favored by companies in 2021. Which brands are already testing and learning?

• Programmatic Advertising

With its flexibility and data-driven nature, programmatic became increasingly popular last year. But will this still hold true in 2021? The experts weigh in.