Top DTC Brands Are Spending $120M+ Programmatically

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

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Google Chrome Privacy Sandbox: What Gives?

Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?

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Supply Path Optimization Paves the Way for Smarter Programmatic Ad Spend

Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.

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More Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

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Adobe: ‘New’ Kid on the Ad Tech Block?

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

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How Specialized DSPs Shape Advertising for Connected TV

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

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The Top Industries Buying Programmatic Ads

Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.

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eSports: The New Media for Advertisers

Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.

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The Fast Advance of Programmatic Native Ads

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

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