What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?Read
Which Categories are Adjusting Programmatic Spend the Most in July?
COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.Read
Ad tech companies prepare for a world without cookies
Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?Read
Programmatic Advertising in the First Half of 2020
In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?Read
Driving Growth in Q3: A Panel Recap from MediaRadar, AudienceX, MediaMath
There aren’t too many certainties this year, which makes executing new strategies difficult. To help, we share the highlights from a panel on Driving Growth in Q3.Read
Highlights from NewFronts 2020: What You Need to Know
NewFronts 2020 was different than past years, but that didn’t stop the release of new exciting ad products. Here are the highlights.Read
What You Need To Know About YouTube’s New Direct Response Solutions
Direct-response advertising has become essential for publishers in this economic downturn. YouTube has taken direct-response to the next level. Learn about the update here.Read