California Consumer Privacy Act – What Does it Mean to Ad Tech?

The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.

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Programmatic Buying in the Auto Industry

Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?

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Google the Cookie Monster: What their Latest Initiative Means to Ad Tech

The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.

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Programmatic Advertising Explained: 24 Essential Terms [2020 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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How Ad Tech is Approaching Political Ads

Since the 2016 election, Facebook has faced heavy criticism for the way it handles political advertising. Now, with the next election nearly upon us, how is ad tech approaching political ads?

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Are Voice Ads Going Too Far?

Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?

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How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

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Supply Side Platforms Becoming More Demand Focused

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

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Google’s Privacy Updates: What Do They Mean to Me?

Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?

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