Quibi Wasn’t the Only Small Streaming Platform: How Do the Rest Fit In?
There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?Read
How are Robinhood and Investment Firms Spending on Programmatic?
As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.Read
Google Welcomes UK Regulator to Oversee the Depreciation of Cookies
Google is delaying its farewell to the cookie until 2023. Not only that, but it has given UK authorities full oversight of the transition.Read
How do “Big Tech” Brands Invest in Programmatic?
New antitrust legislation advanced to a new stage. Will these new bills change the way that "Big Tech" brands invest into programmatic?Read
The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.Read
A Programmatic Native Snapshot: January-May 2021
Last year programmatic native surged amid the pandemic. And we predicted that growth to continue into 2021. How’s that prediction holding up?Read
How Streaming is Promoted Via Ad Tech
With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.Read
Facebook Advertisers: Direct vs Programmatic Buying Trends
Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?Read
The Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?Read