California Consumer Privacy Act – What Does it Mean to Ad Tech?
The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.Read
Google the Cookie Monster: What their Latest Initiative Means to Ad Tech
The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.Read
Programmatic Advertising Explained: 24 Essential Terms [2020 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.Read
How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]
To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.Read
Supply Side Platforms Becoming More Demand Focused
Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.Read
Google’s Privacy Updates: What Do They Mean to Me?
Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?Read