Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

Read

How Advertisers Are Spending on Digital Media Channels & How That Should Impact Your Strategy 

MediaRadar looked at a sampling of advertising on over 215 digital content companies like BBC News, ABC, USA Today, and more—with an audience of 257 million unique visitors. Here’s what the data shows, and what it means for your strategy.

Read

DTC Pharma Ad Trends: Overview and New Advertisers

Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021. 

Read

HIV/AIDS Prescription Drug Advertising: Looking Toward the Future

While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.

Read

3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

Read

MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

Read

Why Spotify Bought Gimlet: The Power of Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

Read

Gap, Comcast and Lyft In The News

The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.

Read