DTC Pharma Ad Trends: Overview and New Advertisers
Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021.
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HIV/AIDS Prescription Drug Advertising: Looking Toward the Future
While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.
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Will Amazon Own the Programmatic Advertising Market?
How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?
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3 New Initiatives Taking Programmatic Advertising Higher
MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.
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MediaRadar Predicts Snapchat’s Q1 Earnings Success
Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.
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Why Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.
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3 Ways to Sell Cross-Platform Advertising to Brands Who are on a Budget
Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.
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Gap, Comcast and Lyft In The News
The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.
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