How Restaurant and Bar Closures Impact B2B Supply Chains
Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?
ReadM&A Report: Tubi, CloudGenix and Saba In the News
This week, Fox finalizes its purchase of Tubi, CloudGenix is acquired by Palo Alto Networks and Cornerstone OnDemand gains Saba software.
ReadHow COVID-19 is Impacting Various Digital Media Formats
As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?
ReadHow 6 B2B Verticals are Responding to Uncertainty
58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.
ReadM&A Report: Aleris, Avira and Speedo In the News
This week, Novelis gets a thumbs up to move forward with Aleris, Avira is acquired by Investcorp and the North American Speedo brand is reunited with its global counterparts.
ReadHow COVID-19 is Impacting Native Advertising
Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.
ReadHow COVID-19 is Impacting Programmatic Advertising
With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.
ReadB2B Events Are Out, But Webinars Ramp Up
With the cancellation of events and trade shows this year, B2B webinars have become even more prominent in the marketer’s playbook. Here, we share the data we uncovered related to the recent spike in B2B webinars.
ReadM&A Report: FortySeven, Apple and Infor In the News
This week, Gilead takes out FortySeven, Apple acquires start-up Voysis and Infor is purchased by Koch Industries.
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